Lazada
Online Shopping & Deals
Lazada
Founded in 2012 by Maximilian Bittner with the help of a European internet company Rocket Internet, Lazada is one of the top e-commerce apps in Southeast Asia. The app has more than 50 million active users annually. In June 2013, Lazada announced it had raised an additional $100 million. Lazada is operating in multiple countries and had raised a whopping amount of $647 million from its investors.
Client Requirement
Serving an e-commerce giant in Southeast Asia is an achievement in itself. But being an extravagant brand, its requirements were something complex that we took an admissible amount of time to get into. We took the liberty of enlisting some of its requirements so that we can understand what Lazada is all about. They asked us to commit to the following things:
- Boost in Sales by 100%
- Increase in conversion rate
- Increase in customer retention rate
- Enhancement in Social media likes
App Overview
Lazada is a Philippines based eCommerce application that focuses on providing the best quality products at affordable rates. From dresses to electronics, if you are planning on buying one, then do make sure to check out Lazada.
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Updated
30th December 2019
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Size
Varies with Device
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Current Version
Varies with Device
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Overall Rating
5,319,825
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Available in
6 countries
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Requires Android
Varies with Device
Services We Offered
We at BrandBurp are determined towards providing the best and most relevant services to our clients at reasonable rates irrespective of their needs and agendas. Lazada reached out to us for its app marketing services and we took full responsibility for making it a globally dominated e-commerce app.
Challenges We Faced
Though we have some of the best app marketers in the industry, they too sometimes end up with some challenges, which is quite normal as app marketing is quite a complicated task to pull off. The following are some challenges which we faced during the marketing campaign of Lazada.
Our Strategy & Solution
Being a top-rated app marketing partner, we always make sure to incorporate the most relevant strategies while running app marketing campaigns and that’s exactly what we did with Lazada’s campaign. Here we present a handful of strategies we incorporated:
Results
App Ranking Increased
Our team focused on every aspect which helped to enhance the ranking of the app. We also worked on the quality of the presentation of the app in different app stores and this strategy allowed the app to achieve a higher rank on the app stores.
App Installs & Downloads Boosted
We worked on app icon and title to attracts users and also reached to target audience through Social media to boost app downloads.
App Reviews and Rating Boosted
By integrated the rating and review process within the app, we were able to boost the positive review and ratings on the app.
Overall ROI Improved
Our experts implemented the proper marketing strategies and also identified the core metrics of the app to enhance the ROI of the app.
We made great onboarding experience for users and also worked on the speed of the app, which allowed users to keep themselves engaged with the app.
Lets Talk
We Help Your App to Make its Own Position in the Market
Client Testimonials
When it comes to best digital marketing services, no one beat BrandBurp and the successful result we get was the proof of it.
Peng Lei
CEO
100M+Download |
4.6Rating |
$4.5BFunding Raised |
8.0countries |
Ever since the collaboration with BrandBurp, my app has witnessed somewhat of an unexpected increase in our user-base. I couldn’t be more thankful to BrandBurp for their services.
Our Marketing Team Brings Guaranteed Result
We Are A Team of Experts Who Know All the Strategies For Marketing Businesses. We Aspire To Deliver Outstanding Products And Unique Strategies That Help To Grow Your Business.
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